Sunset Boulevard
The participants of the conference met in Wałbrzych on 28 May. On the first day, Grzegorz Sadowski, Commercial Director at Jawor-Parkiet, presented the company including the directions of brand development and the professionalization of its Asiatic sales channels, which is making it a global brand.
Sebastian Sklepik, Key Account and Architect Manager at Jawor-Parkiet, presented modern technological solutions that support sales.
The evening came with a surprise — a visit to the Książ Castle at night. ‘It is an adventure in which tourists are accompanied by a guide during a walk through dark corridors of the castle. The only lights came from lamps handed out to guests, as they visited the most interesting chambers, including those that are not accessible during daily visits, for example, the former Hochberg cellars. The visit to the castle is organised in a mysterious atmosphere, among stories of frightening and unknown events related to Książ. Tourists encountered gripping events. Mares and ghosts of the night are always alert, and during the Night Visit various spine-chilling scenes are unfold.’ The participants of the trade conference, sometimes with hearts in their throat, walked along dark corridors of history and next shared their experiences during a grill on the castle’s yard.

Gold Fever and… Wednesday Night Fever
Another day of the trade conference of Jawor-Parkiet 2019 promised great attractions. The participants could feel the atmosphere of Easy Rider riding a motorbike along mountain routes, or hike in the mountains like in Stairway To Heaven. However, the most popular attraction was a visit to the ‘Golden Slope’ Gold Mine. Probably because Diamonds are a Girl's Best Friend :).
The trip was only a prelude before the evening – a discotheque ‘With DJ through Musical Decades’. Even though it was Wednesday, the evening was a true Saturday night fever! Half jokingly, half seriously ;). In the Rock Around The Clock rhythm! Madonna and Frank Sinatra met on the dance floor. You could party with Britney Spears or Julio Iglesias, who whispered: ‘You're the One that I Want’. There was not a single quiet moment on the floor, because everyone that evening felt like ‘You are the dancing queen’! Together with Jennifer Lopez we encouraged everyone: Let’s get loud! And we did it, because after all ‘We Are the Champions!’

Integration and Communication are the Key to Success
‘Trade conferences with our business partners are already a tradition,’ the meeting was summarised by Janusz Gawiński, Managing Director at Jawor-Parkiet. ‘Such meetings, in addition to daily ones, are extremely important for all of us. Our guests, who sell wooden floors every day, learn even more about our collections as well as about plans and development directions of the firm. They are ambassadors of our brand who have to be familiar with the philosophy of our business, so as to interpret and implement it well. We, as a firm, learn from the source about the needs of our target customers. Integration facilities communication. It is necessary, as we want to remain on the top of the sector in Poland as a firm and capture markets abroad. In addition, we wanted the meeting to give our guests a chance to relax, away from their daily duties. We are very grateful to our guests for their participation in the conference. See you next year.’