Jawor-Parkiet launches a long-term campaign featuring the brand ambassadors Edyta and Cezary Pazura.

Natural is beautiful!
Increasingly, we are returning to naturalness in the press and on social media. It shows that we are tired of an idealized image, which is difficult to identify with and leads to excessive expectations of ourselves and complexes. Jawor-Parkiet's “Edgy Floors” campaign breaks with utopian ideals, aims to liberate social roles, allows getting rid of stereotypes and leaving fixed patterns behind. Because that's what our ambassadors are, too. They are stay-at-homes, are active in business and show-business, they play sports, cook and travel.
- As part of the creations prepared, the viewers will be able to observe Cezary and Edyta performing their everyday duties and enjoying their small pleasures. Each of us, like them, steps into different roles whether at work or in our personal lives. And Jawor-Parkiet flooring is the right background for this – says Grzegorz Sadowski, Director of Marketing and Sales Network Development at Jawor-Parkiet.

Flooring ready for any role in your life
Regardless of our age or status, we all play different social roles. We are active in business, we are wives, husbands, we have passions, children and friends. We work, but we also enjoy going out and value relaxing at home.
-The “Edgy floors” campaign conveys the message that the Jawor-Parkiet floor is an intuitive choice for any person with character. And this “character” is understood as one's interests, lifestyle. Because they determine the choices you make. You also express yourself through your home decor, your car, the sports you play. Jawor-Parkiet flooring can accompany you in life no matter what role you are currently playing- adds Janusz Gawiński, CEO of Jawor-Parkiet.

You choose how you feel
Everyone is different. And everyone likes something different. Some love glamour - elegant interiors ready to celebrate special moments. Others prefer a bucolic country style. In these spaces: we eat, cook, work on the computer, organize parties, play with children and pets, and read a book in silence. And your Jawor-Parkiet flooring is ready for all that. Everyone can find something for themselves in the wide offer of the manufacturer of wooden floors! From classic parquet and plank floors through elegant Chevron and Luxury floors, to characterful, hand-styled floors in the Retro Collection.

The Jawor-Parkiet floors are not only beautiful but also extremely durable and fully green. Safe for humans and the environment, they consist entirely of natural raw materials, and the manufacturer uses only varnishes and oils without solvents and harmful substances to protect them. All this out of concern for the environment, but above all for consumer satisfaction.

Wordsmith PR agency is responsible for the creative concept of the campaign and PR activities. The photographer Piotr Ratuszyński is the author of the photos and artistic creation. The graphic design was developed by RG Design creative agency in collaboration with Grzegorz Sadowski, Director of Marketing and Sales Network Development at Jawor-Parkiet.

The communication activities start on 22 April 2022. They will include outdoor media communication, communication in social media and content marketing in the long-term.